Home | Internet And Business Online | Search Engine Optimization

The Best Way to Get Top Rankings in Search Engines

Do you have a website or are looking to build one? If that is the case you will want your website to appear high up in the search engine rankings. This is not as easy as it seems and the aim of this article is to help you out with some of the basics.

The first thing to say is that you will get many web design companies telling you all about how you can get to the top through your meta tags and content. Please take heed when you hear this. It is important to know that most search engines, and in particular Google pay very little attention to your meta tags.

You might hear a lot about ensuring the onsite optimization is all done properly and that you have your keywords in your content and tags. In addition you will also get told that it is important to have really well written content as this will help you with your results. Although you might want to have a well written website to attract your users when they find you, if they don’t find you it is not really that important.

Your onsite optimization might help you if you are aiming to get to the top for an obscure phrase that has less than 100 searches per month. This is great but how many sales are you actually going to make with this level of traffic?

The only way to get to the top for competitive keywords that have high traffic is to build links to your website. However you will still hear people say that the best way to build links is to have great content on your website. If this really the case? Well if you have done your onsite optimization well it is still unlikely that you will appear above page 50 for your keywords. If this is the case then the chance of someone finding you is quite low.

Even if some internet users find you there is no guarantee that those internet users will have a website to link to you. If they do have a website and they think your content is great, why will they bother to link to you? Even if they do link to you, they do not know what your keywords are and so will not use the correct anchor text. As you can see you will not get much benefit from this approach. It is clear to see that this way it will take you years to move up just a couple of pages in the search engines.

The only way to move up quickly in the search engines results is to work on a link building campaign to get good quality links back to your website. The question is what is the best way to get links to your website?

The first place to start is with directory submissions. This should be done as soon as you launch your website. You should aim to submit your site to as many free directories as possible. However be aware that most directories will take some time to approve your links and so you will not get your links quickly.

Probably the best way to get links is what I am doing right now, writing articles. If you write interesting articles on your industry you can then submit them to article directories. Each directory will allow you to place a resource box at the bottom of your article with a link to your website using your anchor text.

So make sure you don’t believe the hype on onsite optimization, in reality that will get you nowhere. The only way to get to the top is to actively seek links.

If you have found this article useful then you can get more information from Dazines - search optimization, London UK. Dazines - website design and web development company London UK

del.icio.us