The Sales Wizard's 10 Commandments of Sales

By Brian Jeffrey

1. Seeketh thy daily prospect less thy sales well runneth dry.
2. Sell not empty handed. Proveth thyself of value to thy clients by bringing onto them bountiful ideas with which to remember you.
3. Speaketh slowly and leaveth compelling messages, lest thee be cast into voice mail hell and forgotten by those called.
4. Commit thee to memory the words of the prophet as written in thy sales manual for they wilst give thee the straight poop and thou will maketh fewer boo-boos.
5. Know thy competition lest they eateth thy lunch.
6. Let no feature pass thy lips without joyously singing the praises of it's benefit.
7. Be thee persistent, remembering that most sales are closed after the fifth visitation.
8. Asketh for the business and fear not the "NO!" for verily, I say unto thee, he who gets the most Nos also gets the most Yesses.
9. Createth value in your prospect's mind before discussing price lest you hear their plaintive cry, "Your price is too high!".
10. Approacheth thy sales manager with bowed head and reverence and be not afraid to asketh stupid questions, for verily, they are less expensive than stupid mistakes.

Brian Jeffrey (a.k.a. The Sales Wizard) is president of SalesForce Training & Consulting Inc.; author of The Sales Wizard's Secrets of Sales Management, a book full of common-sense techniques for managing the small business sales force; and publisher of $alesTalk, a newsletter for professional salespeople. He can be reached at 613-839-7355, fax 613-839-1842, or e-mail: saleswizard@salesforce-training.on.ca. Copyright 1997, SalesForce Training & Consulting Inc.

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