Businesses can now preview enquiries before spending a single credit — and credits don’t expire for a full year.
Aajjo has rolled out something that a lot of B2B buyers in India have quietly wanted for a while: the ability to actually see a lead before paying for it.
The new feature, called Aajjo Credit Points, works on a prepaid credit system. Businesses buy a credit package, browse real buyer enquiries on the platform, and only spend credits on the ones worth pursuing. Nothing is forced. No minimum usage. And the credits stay valid for 365 days, so there’s no pressure to burn through them by month-end.
For smaller businesses especially, that’s a meaningful change. The old model — bulk lead packages with fixed allocations — worked fine if your pipeline was predictable. For most SMEs, it wasn’t.
What the System Actually Does
Four things stand out about how Credit Points works:
- Preview before you pay: Suppliers can view the full lead detail before a single credit is deducted. The information is right there — category, buyer requirement, location. You decide if it’s worth it.
- Prices by category: Different product categories carry different credit values. It’s displayed clearly at the preview stage, so there are no surprises.
- A full year of validity: Credits don’t expire after 30 or 90 days. You have 365 days from purchase, which actually lines up with how most businesses plan and spend.
- No quotas, no pressure: There’s no minimum number of leads you have to unlock. Buy what you need, when you need it.
“We kept hearing the same thing repeatedly from businesses — they wanted more clarity before spending money on leads. Credit Points was built to give sellers more visibility and more control over that decision-making process.”
— Anand Kishor, Founder & CEO, Aajjo
Three Steps, No Guesswork
The workflow is straightforward by design:
- Buy credits: Choose a credit package. It’s valid from the day you purchase it, for a full year.
- Browse and preview: Go through live enquiries on the platform. See the details before touching your credit balance.
- Unlock what fits: Spend credits only on the leads that match what you sell. Your balance reflects exactly what you’ve used.
Why This Matters Right Now
India’s B2B market has changed a lot in the last few years. More businesses are online, more enquiries are being generated digitally, and buyers have more options than ever. What hasn’t kept pace, until recently, is how lead purchasing actually works.
Most platforms still operate on models that were designed for a different era — fixed packages, opaque pricing, leads delivered whether you wanted them or not. Aajjo’s Credit Points is a direct response to that gap.
The feature is live now and available to all registered businesses on the platform. Aajjo says it will continue to refine pricing tiers and category coverage based on how buyers actually use it.
About Aajjo
Aajjo is a B2B marketplace connecting Indian buyers and suppliers across industrial machinery, electronics, construction materials, and more. The platform provides verified enquiries, supplier listings, and product discovery tools for businesses of all sizes. More at www.aajjo.com.
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