Finding fresh leads and clients has been harder as companies keep running remotely. Manual lead generating takes time and usually lacks the human touch required to turn prospects into business. Thus, it may be quite helpful to automate as much of your lead generating process using software.
Many excellent automation technologies available today can handle labour-intensive chores and free your sales and marketing professionals to concentrate on higher level duties. We will go over eight of the greatest lead generation software for automating B2B lead creation in this blog article, together with their features, cost, and who they would be most suited for.
Oppgenie
Oppgenie is a lead generation platform that uses an innovative credit system to reward companies for providing high quality leads. Through Oppgenie's website, businesses can post engineering, sales and other categories of leads to the platform. For every 2 leads a company provides, they are rewarded with 1 credit. These credits can then be used to purchase desired leads directly from Oppgenie or other lead providers.
Having more credits enhances a company's visibility and credibility on the platform. This encourages consistent lead contribution while also making valuable connections accessible via the credits. Oppgenie maintains a vetting process to ensure only valid leads are posted. Overall, it has created a mutually beneficial economy that links lead buyers and sellers in a very straightforward manner.
Kaspr
If you want to automate lead capture directly from your website, Kaspr is a powerful live chat and messaging platform. This lead generation software allows website visitors to start conversations right away to get questions answered. Prospects can also request information like a quote, catalogue or demo through the chat widget without needing your contact details.
Kaspr automatically qualifies these conversations as sales leads and routes them to the appropriate team based on configured rules. Sales reps are promptly notified on desktop and mobile so they can swiftly respond. Common questions and responses can even be predefined through their knowledge base so Kaspr can reply automatically in many cases.
Pipedrive
Pipedrive is one of the most full-featured CRMs for sales team automation and workflow management of existing clients and prospects. It can be highly effective for scaling lead generation when integrated with other tools. For instance, connecting Pipedrive to your website lets you automatically create contacts from form submissions.
This lead generation software also provides tools like smart email campaigns, lead scoring and automated reminders/notifications to nurture prospects through each stage. Marketing campaigns in Pipedrive like webinar registrations can be synced to track engagement and convert attendees into qualified meetings. Sales reps get prompted by the system to make timely outreach based on configs like past website activity or content downloads.
HubSpot Sales Hub
If you already use HubSpot for marketing and want a built-in, easy to use sales platform then their Sales Hub add-on is worth considering. It allows marketing qualified leads (MQLs) to be passed seamlessly over to sales reps with all contextual information intact. Reps gain access to centralized contact profiles sourced from multiple touchpoints.
Sales Hub has tools like deal management, automated emails/tasks, and sales reporting built right into the popular HubSpot dashboard. Leads progressing through your sequences can have their next steps decided based on metrics like content downloads, form fills or scores from analytics. With custom rules and triggers, reps will be notified at just the right time to outreach leads intelligently.
Mailchimp
While known for their email marketing prowess, Mailchimp also has a solution called Audiences that deserves mention for website lead capture. By adding lightweight JavaScript tags on critical pages, Audiences can automatically create contact profiles from page views, scroll tracking and forms. This lead generation software uses this behavioural data to segment website traffic into customized "audiences" based on shown interest patterns.
From there, Mailchimp's templated emails with conditional logic and merge tags take over the nurturing process. For instance, prospects who read your pricing page but didn't convert can receive targeted discounts in follow up communication. Lead scoring based on engagement also helps sales prioritize hot prospects. Best of all, Audiences syncs contacts with Mailchimp for seamless tracking of leads generated outside your site.
Brevo
Brevo is a lightweight automation platform by Anthropic tailored for sales and customer success teams. Its low code workflow builder makes it simple for non-technical users to dynamically qualify and route leads. Common lead flows based on form submissions, file downloads or engagement history can be automated in a drag-and-drop interface.
The tool can also monitor your CRM and calendar for triggers like upcoming meetings. Brevo connects to databases via APIs/webhooks versus complex integrations. So lead profiles remain centralized in your primary sales system while Brevo takes care of programmed follow ups behind the scenes.
Vidyard
While not specifically a lead generation tool, Vidyard's video platform supports demand generation efforts by enabling personalized and targeted video messaging at scale. Through their portal, you can capture screen recordings, upload existing video assets and create customized video emails, social posts or website popups with call-to-action overlays.
Advanced targeting in this lead generation software features then allow matching videos based on prospect attributes (role, location, company etc) or behavioural triggers like page visits. Analytics also provide insight into what's resonating to continually optimize content. Integrations with CRMs like Salesforce tie video interactions back to lead profiles - so reps can see engagement history directly in contact records.
Conclusion
By leveraging the right B2B lead generation software for businesses of all sizes can scale their lead generation efforts and pursue more prospects strategically. The software options discussed here are highly effective for different use cases and budgets. By gaining insights from leads, keeping prospects engaged with timely personalized content, and empowering sales teams with standardized workflows, return on marketing investment can be maximized through technology. Automation handles repetitive tasks so marketers and sellers can focus on high-impact engagements that truly move the needle.
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