Baby Stroller Market Insights: Share, Growth, and Demand Outlook for [2023-2028]

January 30, 2025

The global baby stroller market has experienced significant growth, reaching a valuation of USD 3,211.36 million in 2022. Projections suggest a steady compound annual growth rate (CAGR) of 5.07% through 2028. This growth is attributed to factors such as rising nuclear families, increased convenience, higher female employment, and changing consumer lifestyles.

Baby Stroller Market Dynamics

Growing Demand Due to Increasing Birth Rates

The growing number of newborns worldwide significantly impacts market expansion. According to the World Health Organization (WHO), child survival rates have improved dramatically since 1990, leading to increased demand for baby strollers. Emerging economies such as India, China, and Bangladesh are key drivers due to heightened awareness among young parents regarding the benefits of baby strollers.

Changing Lifestyles and Increased Mobility

Modern parents seek mobility and convenience in child-rearing, increasing stroller adoption. Working parents and urban dwellers favor lightweight and travel-friendly strollers that accommodate their fast-paced lifestyles.

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Rising Female Employment

With an increasing number of women joining the workforce, the demand for strollers that provide convenience and ease of use has surged. These products allow working mothers to maintain active lifestyles while ensuring their child’s safety and comfort.

Baby Stroller Market Segmentations

By Product Type

Standard Strollers: Full-sized and feature-rich, these strollers cater to newborns and toddlers alike.

Lightweight Strollers: Popular due to their compact design, ease of use, and suitability for frequent travelers and working parents.

Jogging Strollers: Designed for active parents, these come with adjustable suspension and braking systems to ensure smooth movement.

Travel Systems: Integrated with car seats, these strollers cater to families that travel frequently and offer convenience at a premium price.

By Technology

Non-Smart Strollers: Currently dominating the market, these strollers are widely used due to their affordability and functionality.

Smart Strollers: Expected to grow at a faster pace in the coming years due to increasing technological advancements. The Cybex e-Priam, for example, features a rechargeable battery that assists when moving uphill or over rough terrain.

By Distribution Channel

Supermarkets/Hypermarkets

Specialty Stores

Multi-Branded Stores

Online Retailers

Others (Direct Sales, etc.)

Regulatory Landscape and Safety Standards

Governments worldwide are enforcing stringent safety regulations on baby strollers. The United States Consumer Product Safety Commission (CPSC) has introduced federal safety standards that include regulations on:

Latch/lock mechanisms

Wheel attachments

Parking brakes

Seat belts

Hinges

Manufacturers are increasingly adopting safer designs to comply with these standards. For instance, Britax has incorporated SafeCell Impact Protection into its infant car seats for enhanced safety.

Competitive Landscape of Baby Stroller Market

Key Market Players

Goodbaby International Holdings Limited

Artsana S.p.A.

Monahan Products, LLC

Newell Brands Inc.

Dorel Industries Inc.

Bugaboo International B.V.

Brevi Milano S.P.A.

BumbleRide Inc.

Britax Child Safety, Inc.

Baby Trend Inc.

These companies focus on product innovation, technological advancements, and strategic partnerships to expand their market presence.

Market Trends

Innovation and Technological Advancements

E-strollers: The Cybex e-Priam is an example of a technologically advanced stroller offering electronic assistance.

Subscription Services: Companies like Bugaboo have introduced flexible payment models, such as the Bugaboo Flex, where customers can subscribe to strollers instead of purchasing them outright.

Sustainable and Eco-Friendly Strollers: With increasing demand for sustainability, manufacturers are developing BPA-free, PVC-free, and lead-free strollers that comply with environmental standards.

Growing Demand for Travel System Strollers

The market for travel products for children is expanding rapidly. The travel system stroller market, in particular, is seeing increased demand due to:

Greater mobility among parents

Rising preference for lightweight, compact solutions

Increasing partnerships between automobile brands and stroller manufacturers (e.g., Mercedes-AMG GT’s collaboration with Hartan for a luxury stroller)

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Future Outlook of Baby Stroller Market

Market Growth Prospects

Increased urbanization and nuclear families will drive the demand for convenient stroller solutions.

Rising disposable incomes in emerging economies will support premium stroller sales.

Expansion of e-commerce platforms will further boost the online sales segment, allowing consumers to access a wide range of stroller products.

Challenges and Restraints

The high cost of premium and smart strollers may limit market penetration in price-sensitive regions.

Strict regulatory compliance requires continuous innovation and adaptation by manufacturers.

Conclusion

The global baby stroller market is on a robust growth trajectory, driven by increasing urbanization, changing parental preferences, and technological advancements.

As companies continue to innovate and adapt to regulatory changes, the industry is expected to witness sustained growth through 2028.

Market players are focusing on product diversification, safety enhancements, and sustainability to meet evolving consumer demands.