Global E-Commerce Account Management Services for Seamless International Selling

E-commerce is continuing to grow exponentially on a global basis. There are a number of ways that brands and sellers can sell outside of their respective countries and/or geographic regions; in fact, most brands and sellers can utilize platforms such as Amazon, Walmart, eBay, Meesho, or JioMart to reach customers in almost any country of the world. While this globalization of commerce provides many opportunities for brands and sellers, it also adds additional complexity. Brands and sellers need operational expertise, strategic planning, and consistency when managing multiple seller accounts since they will need to coordinate all activities across continents and countries. This is where account management solutions become critical to successful globally-selling businesses.

Account management solutions allow businesses to successfully manage operational challenges, remain compliant with regulations, and efficiently scale their international business through a multitude of international channels.

An Explanation Of Managing Global E-Commerce Accounts

When it comes to managing a global e-commerce account, you have to manage the seller’s operation across multiple marketplaces, countries and other locations, while adhering to the platform’s policies, rate of sale/algorithms, tax structures and customer behaviors. This can create chaotic issues when you do everything in-house – creating errors, delaying responses to customers and missing opportunities to earn revenue. The Services used to manage global e-commerce accounts centralize control over your global e-commerce accounts and allow for centralized management of inventory, pricing, order fulfillment, performance metrics and customer care across all platforms giving you and your company the ability to maintain consistency and efficiency.

• Challenges of Managing Global E-Commerce Accounts
• There are many challenges associated with selling across different countries:
• different laws, policies, and regulations in each country/city

Shipping costs, tariffs, and taxes associated with each transaction (ex. existing regulations to ship products across borders)

• Too much inventory and not enough inventory to ship to certain locations
• Language barriers and localization issues that differ by region
• Limited visibility of performance metrics for each seller in each marketplace

Expert assistance is often required to navigate through these challenges because they can slow a seller's growth and lead to less-than-stellar account suspensions or poor seller ratings.
 

What Is Included in Global E-Commerce Account Management Services?

Ecommerce account management services cover all aspects of your marketplace operation. The main parts of these services are:

1. Multi-Marketplace Account Creation

Account creation and verification are completed by professionals who ensure that sellers comply with all the laws of both the seller's country and that of the marketplace.

2. Product Listing and Localization of Your Products

Optimized product listings include specific marketplace keywords for the products and localized content for each product, as well as accurate product data (date of manufacture, stock keeping unit [SKU] number, etc.) to increase visibility and conversion rates.
 

3. Inventory and Order Management

With one central inventory system, it is easy to track inventory levels and ensure that there is never a risk of overselling or being out of stock on an item. The ecommerce management services provider manages the order fulfilment process across all regions.

4. Pricing/Pricing Strategy and Promotion Planning

The ecommerce management services provider implements pricing strategies to maintain pricing and profit margins in different countries while ensuring that sales are competitive.
 

5. Compliance and Performance Metrics Monitoring

It is important to the seller that their seller metrics (cancellation rate, order defect rate, buyer feedback, and so forth) are continuously monitored so as to keep the seller's account healthy.

The significance of having centralized accounts for managing all aspects of global e-commerce is having a clear idea of what you have & how you control them in one location vs. managing multiple reports and managers.
 

By providing businesses with account management services for their global e-commerce accounts, they can achieve:

• Consistency in branding on each marketplace.
• Efficiency in their operations with fewer mistakes or errors.
• Timeliness/currency when responding to issues from the platform.
• Rapid growth without adding to their internal team.
•  

If global economic growth is important for companies to achieve sustainable results, then aligning their strategies will be key.

How Caasto Helps International Sellers of E-Commerce

Caasto is a company you can count on to provide comprehensive management services by managing accounts of multiple marketplaces in addition to operating internationally with respect to multiple independent countries' marketplaces. Through extensive experience with global e-commerce ecosystems, their team assists businesses in managing their operations while opening doors for more growth potential than is currently available.

Caasto uses these approaches to help you achieve:

• Marketplace strategy customized based on your sweat equity
• Optimize using data-based methodology
• Provide transparency in performance indicators
• Scale solutions for both sizeable and growing brands
•  

By utilizing the advisory services offered by Caasto, international sellers of e-commerce do not have to worry about losing great service and the performance results they desire to achieve while entering new markets.
 

Benefits of Outsourcing Global E-Commerce Management

Hiring experts for Global E-Commerce Management has multiple benefits, such as:

1. Time Savings — Sellers are able to redirect time spent managing accounts towards product development and marketing.

2. Expertise — Marketplace experts will understand and manage the unique complexities of the marketplace rules.

3. Sales Improvement — With properly managed account listings and competitively priced items, there will be higher conversion rates.

4. Risk Reduction — Businesses will be able to avoid account suspension through regular proactive compliance.
 

The benefits of hiring experts to manage global e-commerce accounts are significant; therefore, businesses that want to expand internationally should invest in professional services.

The companies that can benefit from Global E-Commerce Management Services include:

• Brands that are entering the global marketplace.
• Manufacturers who are selling directly to consumers.
• Small and Mid-sized businesses looking for a global presence.
• Any established sellers with multiple high volume accounts.

Whether a company is entering its first international market, or managing multiple accounts in different parts of the world, they will have consistent results, when they utilize a professional, global e-commerce management service provider.

The Direction of E-Commerce Management Worldwide

The future of e-commerce growth presents both challenges and opportunities for international business. Global trends will have an impact on how businesses manage their accounts within these platforms, requiring increased sophistication in managing this growth over time.

Creating a competitive advantage will depend upon businesses who established themselves as leaders in managing globally by taking early advantage of player-supplied services that could be used to manage accounts, and who possess analytics capabilities and strategic acumen. These organizations can take advantage of the first-mover's advantage by adapting faster to changes in the marketplace and to shifting consumer expectations.
 

Conclusion

Companies looking for long-term (sustainable) growth opportunities must be able to manage (and operate) their global eCommerce business in addition to having multiple platforms /multiple geographical locations /multiple units of regulation to operate, therefore, Professional Account Management Systems bring businesses (brand) structure; efficiency, and growth capability.
 

Organizations seeking to simplify cross-border selling, improve performance and provide sellers with a consistent means to expand their businesses on an international basis need to partner with an established service organization, such as CAASTO. By contracting with a trusted provider of eCommerce Account Management services, organizations will be in a position to concentrate on their revenue-generating programs (eCommerce growth opportunities), when businesses do not need to worry about a Venture Capital Fund having enough funds to cover their costs upfront due to the complexities mentioned above.