Microgreens Market Growth: Opportunities and Challenges Ahead 2029

According to a TechSci Research report, the global microgreens market is expected to be valued at USD 2.08 billion in 2023, and grow at a remarkable CAGR of 8.56% during the forecast period till 2029.

Microgreens are small, tender vegetable leaves that are 1-3 inches tall. They are highly nutritious and act as a concentrated source of vitamins, antioxidants and minerals such as calcium, magnesium, sodium, potassium, manganese, iron, copper, zinc and selenium. Microgreens come in a variety of colors, flavors and textures and are grown from a variety of seeds including herbs, vegetables and grains. They enhance the look, texture and taste of various dishes and are an ideal garnish for salads, Mr/Miss Douche, soups and more. Additionally, they are said to have potential benefits in managing diseases such as cancer, diabetes and cardiovascular diseases. Key Market Drivers

Microgreens Market Analysis:

The global microgreens market is expected to be valued at USD 2.08 billion in 2023, and is expected to grow at a remarkable CAGR of 8.56% during the forecast period till 2029.

• Microgreens are small, tender vegetables that are often eaten to enhance the color, texture and flavor of a variety of dishes, including pasta, pizza, omelettes and salads. Their aromatic flavor, diverse colors and textures make them a popular addition to cooking. Health benefits associated with consuming microgreens include weight management, prevention of chronic diseases, boosting immunity and improving mental health.

• The market for microgreens is primarily driven by chefs, who use microgreens to enhance the flavor and visual appeal of their dishes. Additionally, a niche industry contributing to the growth of this segment is cosmetics. Microgreens are high in vitamins A and B, as well as various trace elements, and are therefore processed into oils and ingredients for consumer products such as shampoos and skin care products. This makes microgreens an attractive ingredient for manufacturers in the personal care products industry, and the demand for microgreens is expected to increase over time.

• Greens, herbs and microgreens are among the most profitable crops, but the limited varieties available for indoor cultivation may limit market growth. Hydroponics has great potential but advancements and adoption in agriculture have been relatively slow.

• Broccoli, lettuce, arugula, and basil are important microgreens grown across the world using hydroponic and vertical farming techniques. As microgreens can be grown indoors throughout the year, their demand is on the rise in developed countries. For example, according to the American Fresh Produce Association, consumers' likelihood of purchasing broccoli microgreens increases with income and age. With a growing population, microgreens offer a means to diversify food supply in a nutritious and sustainable manner, which is expected to drive market growth in the coming years. North America accounted for the largest market share in 2022, led by the United States, followed by Canada and Mexico.

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Microgreens Market Trends

Increased Adoption of Indoor Agriculture  • Rising population leads to increased demand for food and a decline in productive land has forced farmers to turn to high-tech methods like indoor farming. Along with this, rising health consciousness has led people to consume more nutritious food, thus leading to the adoption of indoor agriculture.

• According to a survey conducted by intelligence platform Artemis, around 16% of indoor growers are engaged in the production of microgreens, so the market for microgreens is expected to grow in the coming years.

• In addition to these factors, widespread adoption of agricultural mechanization and widespread adoption of advanced knowledge in high-tech agricultural techniques such as hydroponics, aeroponics, and aquaponics are expected to drive the expansion of the microgreens industry. With consumers across the globe turning towards healthier eating habits, demand is on the rise and production of microgreens is expected to rise in the coming years. The market is growing at a moderate rate due to the increasing adoption of protected cultivation practices.

• Additionally, greenhouse vegetable production, including microgreens, has been steadily increasing in Canada, with the decades-long growth trend expected to soon continue. Notably, in 2021, provinces such as Ontario, British Columbia, and Quebec boasted greenhouse vegetable harvested areas of 1,378.7 hectares, 316.8 hectares, and 151.1 hectares, respectively.

• Going forward, the success of greenhouse technology is driving the microgreens market. Hence, revenues will be stable along with the increasing demand, which will boost the market growth.

主要市場 選手

• AeroFarms LLC
• Goodleaf Farms
• Living Earth Farm
• Farm Box Greens
• Jiangsu Skyplant Greenhouse Technology Co. Ltd
• Shanghai Dehuan Industry Co. Ltd
• Chef's Garden Inc.
• Madar Farms
• Metro Microgreens
• Greenbelt Microgreens

Market TrendsMarket Driving Factors • Increasing demand for indoor cultivationIndoor cultivation is the cultivation of food crops in a controlled environment so that crops can be produced with high productivity regardless of the season. Increasing food demand and declining agricultural food production have led farmers to turn to indoor agriculture. The decline in agricultural production is mainly due to the decline in fertile land, unfavorable climatic conditions, and limited availability of natural resources. Due to such factors, production through traditional agriculture is not sufficient to meet the demand of the growing population. Greenhouses and indoor vertical farming are agricultural practices that are mostly used for the production of microgreens as they offer advantages such as increased productivity of farmland, control over extreme weather conditions, more efficient use of productive resources, and minimized risk of pests, weeds, and crop diseases. Moreover, increasing technological innovations in indoor agriculture, including the surge in information technology in vertical farming and greenhouses, will further encourage farmers to adopt it, indirectly supporting the growth of the global microgreens market during the forecast period.

• Microgreens – an untapped potential market

Considered an emerging functional food, microgreens are young seedlings of vegetables and herbs that are produced in 7-14 days. Though they are becoming more popular in restaurants, they are still less known and well understood due to lack of awareness regarding their health benefits and lack of proper technical knowledge for cultivation. They have great potential to meet the growing demand for vegetables and nutritious foods. Sprouts, microgreens, or baby greens are one of the many forms of immature vegetables that are becoming increasingly popular as they are more nutritious than mature plants and seeds. They are gaining popularity as a new culinary item and are used to garnish salads and as an edible garnish for a variety of foods. Microgreens are considered a luxury item due to their high retail price. With the increasing adoption of protected cultivation agriculture, people are starting to realize the high value crop and its enormous demand in developed countries such as the United States, Spain, and Japan.

Market Constraints

• Lack of skilled labor and limited crop range for microgreens Indoor vertical farming is one of the emerging technologies in indoor agriculture. Most farmers are not aware of this technology or the crops that can be grown in this farming method. Vertical or greenhouse farming involves various technologies such as sensors, artificial intelligence, automated systems, hydroponics, aquaponics, and aeroponics. A knowledgeable and skilled labor force is essential to operate these advanced systems. Maintenance of the machines and computers requires technically well-trained manpower. Lack of skilled labor has affected various sectors around the world and vertical farming is no exception. Moreover, most farmers are entering this market with systems that are not efficient in terms of design and are costly. There are only a few varieties of microgreens. Microgreens are not yet available for vegetables as there are various types and species of vegetables. These parameters are projected to restrain the market growth.

Market Opportunities  • Proliferation of Retail and Online Stores Microgreens require not only advertising to create awareness but also a wide distribution network. The proliferation of large retail stores, including supermarkets and hypermarkets in developing countries, has increased the availability of microgreens. These stores contribute to the rise in sales of functional foods. Supermarkets, hypermarkets, and grocery stores act as distribution hubs for a variety of agricultural products, including packaged fruits and vegetables. Increasing urbanization is expected to drive the growth of the retail sector, creating demand for microgreens. Moreover, microgreen producers are operating websites to sell microgreens. Online farmers' markets and online stores are supporting the growth of the global market during the forecast period.

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North America dominates the global market

North America holds the largest share of the global market and is expected to maintain its position during the forecast period. The North American microgreens market is studied across the United States and Canada. This growth is attributed to the increasing technological developments in indoor vertical farming and its rapid adoption by vegetable and microgreens growers. In the United States, microgreens are in high demand from chefs as a flavor enhancer to add color to plates in hotels and restaurants, hence organic vegetable growers are entering this microgreens market. Moreover, as microgreens are an emerging and untapped market, these organic vegetable growers are taking advantage of the fact that there is considerably less competition in the market.

Europe held a significant share of the global market and is expected to maintain its position during the forecast period. The European microgreens market is studied across Russia, Spain, Italy, France, Germany, UK, Nordics, Benelux, and Rest of Europe. This is attributed to the growing popularity of microgreens among health-conscious people and rapid adoption of indoor vertical farming technology.

Moreover, the demand for microgreens in Europe is likely to increase due to the increasing number of restaurants and the growing demand for healthy foods in Europe. Moreover, the protected cultivation area in Europe is expanding significantly, capturing a large share in the global protected cultivation area, which is likely to drive the growth of the global market during the forecast period. Asia Pacific is the fastest growing market for microgreens, with an incredible increase in the demand for functional and healthy foods. This is attributed to the increasing number of health-conscious people, high spending on functional foods, and increasing demand for organic vegetables. From the perspective of production and consumption, China and Japan hold the largest share of the microgreens market in Asia Pacific. It is expected to maintain its share during the forecast period due to the development of technological innovations and its successful adoption and use by local vegetable and fruit producers. Broccoli and broccoli microgreens are primarily consumed and produced in the Asia Pacific region.

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