Bathtub Market Trends and Forecast {2028}: Size, Share, and Key Insights

February 18, 2025

The global bathtub market is experiencing robust growth due to various factors such as the increasing use of bathtubs for hygiene and comfort, the rising popularity of luxury lifestyles, and the growing demand for spacious bathrooms. Additionally, opportunities are emerging for businesses specializing in custom bathtub designs, allowing consumers to personalize their bathing experiences with unique aesthetics and functional enhancements.

The market is also benefiting from changing consumer preferences toward wellness and relaxation, leading to the increased adoption of bathtubs as a key element in self-care routines.

Definition and Types of Bathtubs

A bathtub is a bathroom fixture designed to hold water for immersive bathing. It is available in different styles and shapes to meet consumer preferences. Manufacturers are continually innovating designs to accommodate diverse user needs, including ergonomic features, hydrotherapy options, and smart integration. Common types of bathtubs include:

Free-standing Bathtub: A standalone tub offering aesthetic appeal and flexibility in placement, making it a popular choice for modern bathroom interiors. These bathtubs often come in sleek, contemporary designs that add a touch of elegance to a space.

Alcove Bathtub: Installed against three walls, making it a space-efficient option, particularly suited for urban apartments and compact bathrooms. They often feature built-in showerheads for dual functionality.

Drop-in Bathtub: A built-in tub that seamlessly integrates with surrounding decor, offering a sophisticated appearance while allowing for customization in materials and finishes.

Corner Bathtub: Designed to fit into corners, maximizing space utilization while providing a luxurious bathing experience. These tubs are often equipped with whirlpool jets, making them ideal for therapeutic use.

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Water Consumption Trends

According to the Portland Water Bureau, water usage in a bathtub varies based on its size and fill level. The modern bathtub typically holds between 30 and 45 gallons of water. Users who fill the tub halfway consume about 30 gallons, whereas those who fill it to the overflow valve may use 40 to 50 gallons.

The shift towards eco-friendly and water-efficient designs is driving innovations in the market, with manufacturers developing models that conserve water while maintaining an optimal bathing experience.

Additionally, a study by Apartment Therapy revealed that freestanding bathtubs were the most popular bathroom feature for self-care and relaxation in 2021, contributing to market demand. This trend aligns with the rising preference for spa-like home environments, particularly among high-end consumers.

Bathtub Market Drivers

Expansion of the Hospitality Industry

The growth of social media has led to increased global travel, resulting in higher demand for hospitality services. Travelers now expect high-end amenities in hotels, leading to a surge in the installation of premium bathtubs in luxury accommodations. Hotels and resorts are incorporating bathtubs with spa-like features and skincare amenities to enhance guest experiences.

Wellness tourism, which emphasizes relaxation and self-care, is further fueling demand for advanced bathtub features such as hydrotherapy, chromotherapy, and heated backrests. This trend is driving demand for both affordable and luxury bathtubs worldwide, as hospitality businesses strive to cater to diverse consumer expectations.

Rising Technological Advancements

Technological innovation is shaping the bathtub industry, with manufacturers introducing advanced features to enhance user experience. Smart bathtubs with digital controls, temperature regulation, and automated filling and draining systems are becoming increasingly popular.

For example, in 2022, Kohler launched the PerfectFill technology, enabling users to fill and drain the tub via voice commands using Alexa. This innovation reflects the increasing integration of smart technology in bathtubs, boosting market growth. Additionally, bathtubs equipped with hydro-massage features and LED lighting systems are gaining traction, providing both therapeutic and aesthetic benefits. With the rise of home automation, the demand for IoT-enabled bathtubs is also expected to grow significantly in the coming years.

Increasing Demand for Luxury Products

As homeowners prioritize luxury and modern aesthetics, demand for high-end bathtubs is rising. Consumers are investing in bathtubs that serve as focal points in their bathrooms, with an emphasis on high-quality materials, intricate designs, and cutting-edge technology. Premium bathtubs made of stone resin, copper, and cast iron are particularly popular among affluent buyers seeking durability and a refined look.

Additionally, the demand for bathtubs in hotels, luxury accommodations, and resorts is fueling growth in the construction sector, further propelling the market. With an increasing focus on well-being, bathtubs featuring aromatherapy, music systems, and adjustable jets are becoming highly desirable. The evolving preferences of consumers toward spa-like experiences in residential settings continue to shape market trends.

Bathtub Market Segmentations

The global bathtub market is segmented based on product type, material, end-user, and distribution channel. The diverse range of products available allows consumers to choose bathtubs that best fit their needs, whether for functional, aesthetic, or therapeutic purposes.

By Product Type

Free-standing Bathtub: Preferred for its elegance and flexibility in placement.

Alcove Bathtub: Common in small to mid-sized bathrooms due to its space-saving design.

Drop-in Bathtub: Offers a sleek, built-in look for seamless integration into bathroom decor.

Corner Bathtub: Maximizes space utilization while providing a luxurious experience.

By Material

Marble: Known for its high-end appeal and durability.

Acrylic: Lightweight, affordable, and available in various shapes.

Ceramic: Classic and durable with a smooth finish.

Others (Cast Iron, Fiberglass): Strong and long-lasting materials used in traditional and contemporary bathtub designs.

By End-User

Residential: Increasingly popular among homeowners focusing on home renovation and interior design.

Commercial: Widely installed in hotels, spas, and resorts to enhance guest experiences.

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By Distribution Channel

Retail: Brick-and-mortar stores offering a hands-on shopping experience.

Distributor & Dealer Sales: Expanding the reach of bathtub brands through extensive distribution networks.

Exclusive Stores: Providing premium bathtub selections with personalized consultation.

Online: Growing significantly due to convenience, product variety, and competitive pricing.

Direct Sales: Manufacturers reach customers directly to offer customized solutions.

Key Market Players

Prominent companies in the global bathtub market include:

Americh, Inc.

Jacuzzi Inc.

Jaquar Group

Kohler Co.

Ove Decors ULC

RAK Ceramics P.J.S.C.

Roca Sanitario, S.A.

TOTO Ltd.

American Bath Group, LLC

Duravit AG

These companies are investing in research and development to introduce innovative bathtub models with improved efficiency, smart features, and eco-friendly materials. Strategic partnerships, product diversification, and global expansion efforts are helping these key players maintain their competitive edge.

Conclusion

The global bathtub market is poised for significant growth, driven by the expansion of the hospitality industry, technological advancements, and the rising demand for luxury products.

With continuous innovations and a strong consumer preference for premium bathroom experiences, the market is expected to witness substantial opportunities in the coming years.

As sustainability and smart technology continue to shape consumer choices, manufacturers focusing on eco-friendly and high-tech solutions will likely dominate the market. Additionally, the surge in home renovations and the growing emphasis on wellness and relaxation will further propel the demand for bathtubs across the globe.