The way we use technology is changing in 2025. The need for top-notch cameras is growing as a result of independent filmmakers working on passion projects and Instagram creators shooting cinematic reels. However, most people cannot afford to buy a camera outright because high-end models like the Sony FX3 can cost up to ₹3.5 lakh, and even hybrid still/video cameras like the Fujifilm X-S20 can cost close to ₹1.3 lakh.

This is why camera rentals in India are booming and platforms like Rentkar are at the top of this shift.

The Rise of Flexible, High-End Camera Access

According to industry estimates, India’s professional camera market is projected to grow at 12% CAGR through 2032, driven by digital content creation, weddings, advertising, and e-learning production. Adding to that the global rental market will be worth over $2.8 billion by 2033, and it’s clear renting isn’t just a convenience anymore, it’s a core part of how creators work.

Why Creators Choose Rentals Over Ownership

Access Flagship Models Like the Sony FX3

The Sony FX3 is part of Sony's Cinema Line. It records full-frame 4K video with 10-bit 4:2:2 internal recording, S-Cinetone, and great low-light performance. It's great for indie filmmakers and high-end content creators.

It can cost more than ₹3.5 lakh to buy one, but renting one for ₹5,000 to ₹7,000 a day makes it possible to get a movie-quality one.

Hybrid Powerhouses Like Fujifilm X-S20

The Fujifilm X-S20 is loved for its balance: it can record in 6.2K open-gate mode, has film simulations, strong autofocus, and is light enough to carry around. It's perfect for travel vloggers and documentary filmmakers. It's expensive to buy at ₹1.3 lakh, but it's easy to rent for specific projects.

DSLR & Mirrorless Favorites for All Budgets

Renting cameras lets creators try out different systems without having to worry about losing money. They can rent anything from the Canon EOS R6 Mark II (great for wedding photographers) to the Nikon Z6 II and entry-level APS-C cameras.

How Rentals Empower India’s Creator Economy

• Wedding Filmmakers & Event Pros: Use multiple FX3 bodies, gimbal setups, and fast primes without heavy upfront investment.
• Vloggers & YouTubers: Pair compact hybrids like the X-S20 or Sony ZV-E1 with quality lenses for travel or lifestyle shoots.
• Students & Indie Filmmakers: Learn and shoot with pro gear affordably, freeing funds for locations, actors, or marketing.
• Brands & Agencies: Scale gear for campaign shoots, then return avoiding depreciation or storage costs and choosing as per their requirements.
  
   

The Rentkar Advantage

Platforms like Rentkar.app are making this shift seamless. 

• Zero-deposit rentals for cameras, lenses, and accessories.
• Flexible durations: Daily, weekly, or monthly—ideal for both weekend shoots and long projects.
• Pro inventory: From Sony FX3, Fujifilm X-S20, Canon EOS R5, to Nikon Z-series and even cinema gear.
• Doorstep delivery & support, with maintenance and insurance included.
  
   

Explore all camera and gopro rental options here: Rent Cameras

Final Word

Camera rentals aren’t just a budget hack—they’re redefining how creators work.  Indian filmmakers, photographers, and content creators can now focus on telling stories instead of owning gear like the Sony FX3 or Fujifilm X-S20, which they can get on demand.

Rentkar.app and other platforms make high-end gear easy to get, reliable, and easy to use. This is helping India's next generation of visual storytellers.